
On October 20, 2017, Chief Minister of Kerala Pinarayi Vijayan launched the Responsible Tourism initiative, a statewide program aimed at “making better places for people to visit and better places for people to live in” (Naguran, 2017). The Responsible Tourism initiative operates within the “triple bottom line” model often utilized by companies pursuing sustainability. The triple bottom line refers to responsibility and conservation in the economic, social, and environmental spheres. The project has existed on
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